Representations of Women: The Marvelettes vs. Blurred Lines

In recent years, the music video has become an increasingly popular way of marketing/promoting artists and there music. Comparing music video's from the 60's to present day, it is clear to see that the way women are portrayed has drastically changed. The modern day music industry currently use music video's as there main source of marketing which has led to over sexualised content being featured as it seems like this is the only way to sell a record.
The Marvelettes performance video for 'Please Mr. Postman' (1960's) shows the women as glamorous and classy role models compared to Robin Thicke's video for 'Blurred Lines' which portrays the women sexual objects.

 

The women from the 1960's wore long dresses with glamorous hair where as the women from the present day video are wearing barely any clothes dancing around men who are twice there age.

Robin Thicke has recently faced a lot of controversy regarding his video for 'Blurred Lines' as the x-rated version was band from T.V and some internet sites. The x-rated version showed the young girls topless performing provocative dance moves. Such debate about whether the song/video is presenting women in the right way has led to it being banned from various student unions. However it is mostly the rap/hip hop genre of music which use sexualised content to sell their music today.

 Keeping with the style of music video from the 1960's, we have decided to dress our actors in knee-floor length dresses and give them modest choreography in order to fit with the genre of music we have chosen. We decided not to use provocative outfits/choreography as we feel that this is presenting women in a negative way and shouldn't be used in order to promote sales.